The name is the mission.
Built in the trenches, not the boardroom.
The methodology behind CodeSM was forged across thousands of engagements with the most demanding brands on earth: Microsoft, Dell, Google, Intel, HBO, SAP, Thomson Reuters.
The pattern was always the same. It wasn't a talent problem or a budget problem. It was a systems problem. Research didn't reach creative. Campaigns couldn't trace results. Brilliant people doing brilliant work that never compounded because the architecture didn't exist.
So we built the architecture.
A world where growth isn't left to chance. Where every company has the system to turn marketing into a revenue engine: designed once, refined continuously, always improving.
We codify sales and marketing. Six disciplines, one connected system, proprietary technology. All engineered to make growth predictable and measurable.
Specialists assembled around a system.
Strategists, creatives, data scientists, and engineers across every major region. We don't outsource the hard parts. Research, brand, content, promotion, performance, applied intelligence: all under one roof.
But when you work with us, you work with CodeSM. One team. One relationship. One system. Your data scientist's output feeds your strategist's input. Your strategist's output becomes your creative brief. Nothing gets lost.
Strategic Intelligence
Market research, competitive analysis, and audience insights that become the foundation for every decision. We find the signal before building the strategy.
Scaled Execution
Brand, content, and promotion delivered across 39 languages and 88 markets. Localised at the detail level, consistent at the system level.
Technology & AI
CRM, automation, custom software, and AI. The technology layer that ties every pillar together and gets stronger over time.
The CodeSM team
Steve Ellis
Chief Executive Officer
Oriol Zertuche
Chief Technology Officer
Becky Warner
Chief Operating Officer
Dan Brooks
Chief Customer Officer
Mark Trousdale
Chief Growth Officer
Amber Whiteman
VP North America
Jason Cheang
VP APJ
Barb Stutz
Head of Global Sales
Ella Wise
Head of Product & Strategic Delivery
Rachel Mansour
Head of Sales UK
Seattle, Austin, Los Angeles, New York, London, Singapore.
Continuous coverage from APAC to the Americas.
Refined across thousands of engagements.
Strategy, execution, and technology under one roof.
Award-winning work, year after year.
6 offices. Global reach. One system.
Ready to build your
growth engine?
The methodology is proven. The teams are in place. The technology is built. The only variable left is your business. Let's build the right system for where you are and where you're heading.